There are so many typefaces i see every day, all the time, and they just pass me by. I think now, there is no getting away from it. The fact that the space between each letter, the white and the black all contribute to how you feel when you read a word or sentence is mindblowing!
It feels ridiculous that i haven't noticed until now, but it also makes perfect sense. Of course companies and their designers are choosing certain words to be printed in certain typefaces, of course they are! It feels as if i've been so ignorant all this time. There is no doubt in my mind that i realised at some stage in my life that advertising was this thing that gripped our attention from the word go, and made us spend our money and react in certain ways, that much was clear. I guess i just never had the inclination and reason to delve more into the mechanics behind it all.
If any of that makes sense, and i hope it does, i'll un-pause the movie and get back to broadening my mind.
