17 September 2014

Some amazing advertising

I found this on Pinterest last night when I was researching examples of conceptual text in commercial typography. 


It took me a second to realise what they were trying to communicate. But when it came to me I was amazed, and also deeply dissapointed I never came up with it myself...haha. Nonetheless it's a very clever use of type that combines deep sleep and the awakening effect that 'Nescafe' apparently has on people.

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